Department Details

Department of Commerce

1)    Jagtap, V.K. (2017,January, 13-14). Strategic approach to Talent Management. In M.R. Sarkhawas(Eds.), Proceedings of Innovative concepts in commerce & Management(pp.06-08). Pune; India: ERM Publication. ISBN: 2249-0302.
2)    Jagtap, V.K. (2016,February, 26-27). Impact of misleading advertisements on consumers and social Implication . In S. A. Choradia(Eds.), Proceedings of Recent Trends In Information Technology Management And Education (pp.198-201). Pune; India: Success Publication . ISBN: 9789385526732.
3)    Jagtap, V.K. (2014,Decemebr, 22-23). A Study of consumer behaviour Towards e- Commerce& Its Impact on Consumers Behaviour with reference to Pune City Area.. In A. Patil(Eds.), Proceedings of Recent Trends In E-commerce For Sustainable Business Development(pp.23-26). Pune; India: Success Publication . ISBN: 9789351581734.
4)    Syamala, G. (2012). Consumer response to brand wars.. Semmoodhai Pathippagam. ISBN: 9789381006672.
5)    Kaptan, S.S. (2012). Micro finance for rural marketing demand. Proceedings of Challenges of rural marketing in the 21st century – IFEEL .
6)    Syamala, G. (2012). Leading Teams Effectively.. Himalaya Publishing. ISBN: 9788192214641.
7)    Syamala, G. (2012). Merchandising.. Chennai; India: MJP Publishers. ISBN: 9788180941580.
8)    Syamala, G. (2012). Cross-Culture Management with changing work culture.. St. Miras College for Women. ISBN: 9788192578200.
9)    Syamala, G. (2012). Designing commerce curriculum.. MES, Garware College. ISBN: 9788192908106.
10)    Syamala, G. (2012). E-Governance and sustainable economic development.. Himalaya Publishing. ISBN: 9789350974612.
11)    Syamala, G. (2012). Employment effects of organised retailing.. Mysore; India: SDMIMD. ISBN: 9788192214668.
12)    Kaptan, S.S., Dhond, A.A. (2011). An analytical study of economic value addition to shareholders’ wealth. Proceedings of Recent Trends in business, management & IT(Volume-1). ISBN: 9788192004501.
13)    Syamala, G. (2011). BEHR India Ltd (Hidden Champion of 21st Century-A Case Study).. New Delhi; India: Excel India. ISBN: 9789381361207.
14)    Syamala, G. (2011,February, 3-5). Consumers Response to Brand Wars. In M.M. Andar (Ed.), Proceedings of Successful Business Strategies in the Global Scenario(pp.446). Pune; India: Neville Wadia Institute of Management Studies Research.
15)    Kaptan, S.S. (2011). Social change micro finance institutions & sustainable development . Proceedings of contemporary issues in management and technology (Volume-3). ISBN: 9788192173900.
16)    Syamala, G. (2011). Leadership of changed world-Transformational leadership.. ISBN: 9788192214603.
17)    Syamala, G. (2011). Market segmentation-Need and importance.. ISBN: 9788192176802.
18)    Syamala, G. (2011). Enterprise Resource Planning-Redesigning Business.. Pune; India: Jail Hind Educational Trust. ISBN: 9788192173917.
19)    Syamala, G. (2011). Foreign direct investment of automobile sector.. New Delhi; India: Excel India. ISBN: 9789381361016.
  

Publication Before 2011


20)    Syamala, G. (2009,December, 03-05). Business Ethics and Corporate Social Responsbility: The Road Ahead. In A. B. Kalkundrikar (Eds.), Proceedings of Business Ethics and Corporate Social responsibility(pp.281). Belgam; Karnataka: Macmillan Publishers India Ltd..
21)    Syamala, G. (2009,April, 24-25). Impact of External Threats on industries-Challenges before Management. In T. A. Shiware (Eds.), Proceedings of Impact of Recession on Global Economy-Maharashtra State Commerce Association. Mumbai; India: Maharashtra State Commerce Association.
22)    Kaptan, S., Syamala, G. (2008,October, 3-5). Trade and Economic Relations in the New Millennium-India and Canada. In V. Patel (Eds.), Proceedings of Economic Development and Competitiveness-Canada and India(pp.19). Mumbai; India: SNDT Women’s University.