Teacher Details

Madhavi Reddy Rachamalla

Department of Media and Communication Studies

madhavirk@unipune.ac.in

Research Areas : Political Communication, Indian Cinema, New media Studies, Communication Research Methods, Audiences.


1)    Nanjangud, A., Reddy, M. (2020). ‘The Test of Taste’: New Media and the ‘Progressive Indian Foodscape’. Journal of Creative Communications, 15 (2), 177-193. ISSN(print/online): 0973-2586/0973-2594, URL/DOI: http://dx.doi.org/10.1177/0973258619893804
2)    Jaggi, R., Reddy, R.M. (2017). Gender Representation in Animation: A Study on Children's Television Programming in India. Journal of Communication Media Watch, 8 (1(1)), 67-74. ISSN(print/online): 0976-0911/2249-8818, URL/DOI: http://dx.doi.org/10.15655/mw/2017/v8i1A/48934
  

Publications Before 2011


3)    Prasad, K., Reddy, M. (2001). Feminism: Reshaping the Development Communication Agenda. Social Welfare: Delhi, 2, Google Scholar Citations,
4)    Reddy, M. (2001). Political Transformation and Information Technology: Retrospects and Prospects. Journal of Communication Studies, 2, ISSN(print/online): 0970-5554/2456-8961.
5)    Reddy, M. (1999). Mass Media and Political Awareness. Communicator, 32 (2), ISSN(print/online): 0588-8093.
6)    Reddy, M. (1998). Women in Advertisements and Social Responsibility. Communicator, 33 (3), ISSN(print/online): 0588-8093.