Madhavi Reddy Rachamalla

madhavirk@unipune.ac.in

Research Areas : Political Communication, Indian Cinema, New media Studies, Communication Research Methods, Audiences.

	1)		Reddy, M., Gagare, A.S. (2016). Changing Media and Changing Audiences: Editors Introduction. In M. Reddy(Eds.), Changing Media and Changing Audiences (pp.1-11). New Delhi, India: Lenin Media. ISBN: 9789385160707.








	2)		Reddy, M. (2015). Newmedia’ted protests and Revolutions: Social movements Metamorphosed. Metamorphosis of Newmedia and Digital Culture (pp.1-16). New Delhi, India: Kalinga. ISBN: 9789385160516.








	3)		Reddy, M., Gagare, A.S. (2013). Political economy of new media technology. Metamorphosis of New Media (pp.64-74). Delhi, India: Lenin Publication. ISBN: 9789385160516.








			Publications Before 2011
	4)		Reddy, M. (2010). Social Networking Sites: Media Planner’s New Space for Marketing Strategies. In R. Shinde(Ed.) , Contemporary Management Practices- Research Insights (pp.109-114). Mumbai, India: Himalaya Publishing House. ISBN: 9788184888492.








	5)		Reddy, M. (2003). Political Communication Campaign: A Conceptual Framework. In K. Prasad(Ed.) , Political Communication- The Indian Experience (pp.391-412). New Delhi, India: B.R Publishers. ISBN: 9788176463904.








	6)		Reddy, M. (2003). Mass Media, Election Campaign and Voting Behavior of Women. In K. Prasad(Ed.) , Political Communication- The Indian Experience (pp.549-584). New Delhi, India: B.R Publishers. ISBN: 9788176463911.